Nirma

Nirma Washing Powder - Yellow

This product created a marketing miracle.This product was priced at almost one third to that of the competitor brands, resulting into instant trial by the consumers. Owing to its unique environment-friendly, phosphate-free formulation, the consumers became loyal to this brand, helping it to over-take the decades old brands, in terms of volumes.

Manufacturer

Nirma Ltd.

Country of origin

India